Advertising Age (Ad Age) DataCenter
A main source of information on marketing, media, and agencies.

100 Leading National Advertisers: 2009 Edition Index
Facts and figures on US ad spending.

Advertising Age prepares a TV Price Chart with the average ad rates for prime time television shows.

• Advertising Age TV Price Chart Fall 2010
  ---full-text of article in Advertising Age without the chart
• Advertising Age TV Price Chart Fall 2009
• Advertising Age TV Price Chart Fall 2007 - Average ad rates for prime time television shows

Advertising Age Encyclopedia of Advertising - Ref HF 5803 A38 2003

EASI market planner - part of ProQuest statistical datasets
EASI market planner provides data on consumer demographics and usage/ spending patterns for products and services within all states, counties, census tracts and block groups in the U.S. The data can be mapped, graphed and analyzed using the interactive tools available in Statistical datasets. Use this in-depth consumer demographic research data to better understand your target audience. Find reports by age, gender, lifestyle and multicultural demographics, or browse research on leisure pursuits.

Market Share Reporter - HF 5410 M35 (On Permanent Miscellaneous Reserve)
Searchable on the Business and company resource center database.

Media Market Guide - HF 5826.5 M42 (on Permanent Miscellaneous Reserve)
Includes all types of marketing rates including television advertising rates.

Marketer's Guide to Media- Ref. HF 5826.5 M45
(In the Reference collection, 1st floor /may also be temporarily on course reserve for MB 107)
Especially useful for finding outdoor/out-of-home/transit advertising costs.

Standard Directory of Advertisers - Ref HF 5805 S7
Standard Directory of Advertising Agencies - Ref HF 5805 S72
These 2 directories are known as the "Redbooks" in business

Standard Rate & Data Service (SRDS):

(Safari and Firefox do not work properly with these SRDS databases)

SRDS Media Solutions - Note: Use Internet Explorer browser with SRDS

• Local Market Audience Analyst (LMAA) – the online version of Lifestyle Market Analyst, presents general demographic and market/lifestyle characteristics via Market Profile Reports, Lifestyle Analyst Reports, Demographic Reports, and PRIZM Reports. Access online Tutorial.
• Consumer Magazine Advertising Source – information on U.S. consumer magazines, including standardized ad rates, dates, contact information and links to online media kits, Web sites and audit statements that provide additional facts on readership information and positioning. Access Service Guide.

These print SRDS publications are on Permanent Miscellaneous Reserve:

Lifestyle Market Analyst - HF 5415.33 U6 L54 2008
Business Publication Advertising Source - HF 5905 S723 2007
Radio Advertising Source - HF 6146 R3 S7 2006
TV & Cable Source - HF 5905 S745 2007

Demographics & Statistical Information Sources:

Business Statistics - Ref HC 101 A13122
County and City Databook - Ref HA 202 A36
County Business Patterns - Ref. HC107 .U6
County Business Patterns: New York - Ref HC 107 N7 U6
State and Metropolitan Area Data - Ref HA 202 A37
Statistical Abstract of the United States - Ref HA 202 (at Reference Desk)

U. S. Census Bureau Publications:

American FactFinder
A data retrieval system with facts and information from the: Decennial Censuses, American Community Survey, and the Economic Census.

County Business Patterns
An annual series that provides sub-national economic data by industry. County Business Patterns covers most of the country's economic activity.

Economic Census
The Economic Census profiles the US economy every 5 years, from the national to the local level. Reports are available for all geographic areas and sectors, including retail trade, wholesale trade, construction, and manufacturing.